• Corpus ID: 245986655

Mean Field Model for an Advertising Competition in a Duopoly

  title={Mean Field Model for an Advertising Competition in a Duopoly},
  author={Ren{\'e} A. Carmona and Gokce Dayanikli},
In this study, we analyze an advertising competition in a duopoly. We consider two different notions of equilibrium. We model the companies in the duopoly as major players, and the consumers as minor players. In our first game model we identify Nash Equilibria (NE) between all the players. Next we frame the model to lead to the search for Multi-LeaderFollower Nash Equilibria (MLF-NE). This approach is reminiscent of Stackelberg games in the sense that the major players design their… 



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