Me, Myself, and (I), (D), or (R)? Partisanship and Political Cognition through the Lens of Implicit Identity

@inproceedings{Theodoridis2017MeMA,
  title={Me, Myself, and (I), (D), or (R)? Partisanship and Political Cognition through the Lens of Implicit Identity},
  author={Alexander Theodoridis},
  year={2017}
}
Novel national survey data (spanning eight years), a parsimonious definition of identity, and a new Implicit Association Test are brought together to examine “implicit party identity” for the first time. This offers the most direct evidence available that voters associate themselves with their party at a visceral level, sometimes in a more or less pronounced way than they realize or report. This pre-introspection, automatic association relates strongly to voter evaluation and interpretation of… CONTINUE READING

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