McTV

@article{Waisbord2004McTV,
  title={McTV},
  author={Silvio Waisbord},
  journal={Television \& New Media},
  year={2004},
  volume={5},
  pages={359 - 383}
}
  • S. Waisbord
  • Published 1 November 2004
  • Political Science
  • Television & New Media
Globalization has intensified interconnectivity among television industries worldwide. Interconnectivity happens through structural and institutional linkages among television systems and industries worldwide, resulting in an increasingly integrated global business governed by similar practices and goals. The dynamics are reflected in the popularity of television formats. On the surface, global dissemination of formats may suggest not only the global integration of the economy of the industry… 

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