Corpus ID: 141715299

McQuail's Mass Communication Theory

@inproceedings{McQuail2000McQuailsMC,
  title={McQuail's Mass Communication Theory},
  author={D. McQuail},
  year={2000}
}
PART ONE: PRELIMINARIES 1. Introduction to the Book Our object of study The structure of the book Themes and issues in mass communication Manner of treatment How to use the book Limitations of coverage and perspective Different kinds of theory Communication science and the study of mass communication Alternative traditions of analysis: structural, behavioural and cultural Conclusion 2. The Rise of Mass Media From the beginning to mass media Print media: the book Print media: the newspaper Other… Expand
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