• Corpus ID: 141287772

McLuhan and Media Ecology

  title={McLuhan and Media Ecology},
  author={Paul Levinson},
Without those elements, there would be no water. Of course, other factors are necessary. Hydrogen and oxygen on their own, in a vacuum, are not sufficient to create water. They are profoundly necessary, but not sufficient. Which describes McLuhan’s contribution to Media Ecology to a tee. Without his work in the 1950s and ’60s, there would be no field of study that sought to explain how the nuances and great sweeps of human history are made possible by media of communication—how media determine… 
Ecological media perspective on WhatsApp status features
The presence of the internet today makes it easy for users to carry out communication activities without limitation of distance and time. Even instant messaging such as WhatsApp, which has the
People, things, ecologies: alienation as a driver for change in media
This paper results from a series of research projects in the Media and Design Academy working with the experience design approach, convinced that the ethnographic procedure of alienation enables the researcher to break media open into its different elements and to define the shifting mediascape as an ecology of people and tools (things), rather than a dichotomy.
Book Reviews
A rich literature has examined fatherhood as an evolving construct, of which the shaping forces include family policy, social practices, and legal discourse. Fatherhood is recognized as ‘fragmented’,
Of Music and Media: A Producer Study of Promotional Encoding on Social Media Through the Lenses of Paratext and Medium Theory
While music promotion has been important aspect for musicians, bands, and musical organizations for well over a century, the rise of social media in the digital era has profoundly changed the way
A Media Ecology Review
1. Introduction 2. McLuhan 3. Innis and American Cultural Studies 4. The Toronto School 5. Ong 6. Orality-Literacy Studies 7. Media History 8. Postman 9. The New York School and Communication Studies
The Social Media as a Transformative Agent in the Electoral Process
The growing use of social media in social interaction has changed the mode of political campaign in the Philippines. This research sought to determine the influences of social media in the
Media Ecosystems : Some Notes Toward a Genealogy of the Term and an Application of it to Journalism Research
The paper begins with a general overview of the increasing prevalence of the phrase “news ecosystem” in the digital era. It then discusses two uses of the term “ecosystem” in the media studies
Digital identity formation: socially being real and present on digital networks
The purpose of this study was to explore online social networks with an emphasis on learning; to put forward its educational premises; and to analyze digital identity formation, social presence, and emotional presence in social networks.
Visual Storytelling in Career Counselling – An Ecological Approach
In this paper, we present the concept of the project «Visualized vocational aspirations: Potentials of photography for career counselling and vocational preparation», which is funded by the Swiss
The purpose of this paper is to find out the determinants that are significantly influencing telecom customer’s perception in Bangladesh. The study surveyed 450 telecom customers in Bangladesh from


Understanding Media: The Extensions of Man
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such
No sense of place : the impact of electronic media on social behavior
How have changes in media affected our everyday experience, behavior, and sense of identity? Such questions have generated endless arguments and speculations, but no thinker has addressed the issue
The Gutenberg galaxy : the making of typographic man
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with
The Soft Edge: A Natural History and Future of the Information Revolution
From the Publisher: Boldly extending and deepening the pathways blazed by Marshall McLuhan, Paul Levinson presents an engaging tour of how communications media have been responsible for major
Human replay: A theory of the evolution of media (Doctoral
  • 1979
Digital McLuhan: A guide to the information millennium
  • 1999