Maximizing time-discounted influential sustainability in social networks


In social marketing practice, it is usually important to anticipate the long-term impact of the target application to maintain a long-lasting marketing effect, whereas a new product or technology should spread as quickly as possible to establish a competitive advantage. To find a balance between them, we tackle this challenge by modelling the problem as an… (More)
DOI: 10.1109/SMC.2017.8122602

3 Figures and Tables


  • Presentations referencing similar topics