Maximizing time-discounted influential sustainability in social networks

Abstract

In social marketing practice, it is usually important to anticipate the long-term impact of the target application to maintain a long-lasting marketing effect, whereas a new product or technology should spread as quickly as possible to establish a competitive advantage. To find a balance between them, we tackle this challenge by modelling the problem as an… (More)
DOI: 10.1109/SMC.2017.8122602

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