Maximizing the Spread of Positive Influence by Deadline

@inproceedings{Lamba2016MaximizingTS,
  title={Maximizing the Spread of Positive Influence by Deadline},
  author={Hemank Lamba and J{\"u}rgen Pfeffer},
  booktitle={WWW},
  year={2016}
}
Influence maximization has found applications in various fields such as sensor placement, viral marketing, controlling rumor outbreak, etc. In this paper, we propose a targeted approach to influence maximization in polarized networks i.e. networks where we already know or can predict node's opinion about a product or topic. The goal is to find a set of individuals to target, such that positive opinion about a specific topic or the product to be launched is maximized. Another key aspect that is… CONTINUE READING

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