Maximizing Information Liquidity in Electronic Commerce


The emerging bottleneck in electronic commerce is that of converting vast amounts of customer behavior data into useful information. We view this as a problem of maximizing information liquidity – the rate at which organizations are able to transform the inherent information in a data set into an economically valuable action. We describe how to overcome… (More)


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@inproceedings{Dhar2000MaximizingIL, title={Maximizing Information Liquidity in Electronic Commerce}, author={Vasant Dhar and Arun Sundararajan}, booktitle={ECIS}, year={2000} }