Maximizing Information Liquidity in Electronic Commerce

Abstract

The emerging bottleneck in electronic commerce is that of converting vast amounts of customer behavior data into useful information. We view this as a problem of maximizing information liquidity – the rate at which organizations are able to transform the inherent information in a data set into an economically valuable action. We describe how to overcome… (More)

Topics

6 Figures and Tables

Cite this paper

@inproceedings{Dhar2000MaximizingIL, title={Maximizing Information Liquidity in Electronic Commerce}, author={Vasant Dhar and Arun Sundararajan}, booktitle={ECIS}, year={2000} }