Math = male, me = female, therefore math ≠ me.

@article{Nosek2002MathM,
  title={Math = male, me = female, therefore math ≠ me.},
  author={Brian A. Nosek and Mahzarin R. Banaji and Anthony G Greenwald},
  journal={Journal of Personality and Social Psychology},
  year={2002},
  volume={83},
  pages={44-59}
}
College students, especially women, demonstrated negativity toward math and science relative to arts and language on implicit measures. Group membership (being female), group identity (self female), and gender stereotypes (math male) were related to attitudes and identification with mathematics. Stronger implicit math male stereotypes corresponded with more negative implicit and explicit math attitudes for women but more positive attitudes for men. Associating the self with female and math with… 

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