Materialism moderates the impact of mortality salience on impulsive tendencies toward luxury brands.


Luxury goods have been shown to help individuals coping with death-related anxiety. However, the extent to which the symbolic value allocated to possessions (i.e., materialism) moderates this effect is still unclear. Here, we investigated the impact of materialism on impulsive approach tendencies toward luxury clothing brands in a context of mortality… (More)
DOI: 10.1080/07481187.2017.1334008