Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy

@article{Kireyev2017MatchYO,
  title={Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy},
  author={Pavel Kireyev and Vineet Kumar and Elie Ofek},
  journal={Marketing Science},
  year={2017},
  volume={36}
}
Multichannel retailing has led to the emergence of a new form of price-matching policy. A “self-matching policy” allows a multichannel retailer to offer the lowest of its online and instore prices to consumers with appropriate evidence of the pricing discrepancy. In contrast to competitive price-matching, a retailer matching its own price is likely to… CONTINUE READING