Mastering Strategic Management

@inproceedings{Ketchen2013MasteringSM,
  title={Mastering Strategic Management},
  author={Dave Ketchen and Jeremy C. Short},
  year={2013}
}
Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little… CONTINUE READING

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