Mass media linkages with school-based programs for drug abuse prevention.

@article{Flay1986MassML,
  title={Mass media linkages with school-based programs for drug abuse prevention.},
  author={Brian R. Flay},
  journal={The Journal of school health},
  year={1986},
  volume={56 9},
  pages={402-6}
}
The most appropriate role the media can play in preventing drug abuse is the dissemination of school-based approaches of proven efficacy. In this paper, that statement is justified from theoretical and empirical perspectives. Suggestions for putting it into practice are offered. Review of the theoretical perspectives of Cartwright, Lazarsfeld and Merton, and Katz suggests that effective uses of mass media for drug abuse prevention must ensure adequate dissemination, maximize positive attention… CONTINUE READING

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