Mass media coverage of HPV vaccination in Romania: a content analysis.

@article{Pena2014MassMC,
  title={Mass media coverage of HPV vaccination in Romania: a content analysis.},
  author={Marcela A Penţa and Adriana S. Baban},
  journal={Health education research},
  year={2014},
  volume={29 6},
  pages={977-92}
}
Romania has the highest cervical cancer burden in Europe. Despite the implementation of two human papillomavirus (HPV) vaccination programmes, the uptake remained extremely low and the programmes were discontinued. Given that media are a common source of information for the public and may influence vaccination decisions, this article sought to explore the content and quality of HPV vaccine media coverage in Romania. We conducted a content analysis of 271 media reports (from newspapers… CONTINUE READING