Mass media campaigns to promote smoking cessation among adults: an integrative review

@article{Durkin2012MassMC,
  title={Mass media campaigns to promote smoking cessation among adults: an integrative review},
  author={Sarah J Durkin and Emily Brennan and Melanie A. Wakefield},
  journal={Tobacco Control},
  year={2012},
  volume={21},
  pages={127 - 138}
}
Objective This review summarises the impact of mass media campaigns on promoting quitting among adult smokers overall and for subgroups; the influence of campaign intensity and different channels; the effects of different message types. Methods The present work updates two reviews published in 2008 by searching databases using a standard search string. Articles in languages other than English were excluded, as well as letters and editorials. Screening of abstracts yielded 194 potentially… Expand
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412 Citations
Highly Influential Citations
15
Background Citations
119
Methods Citations
9
Results Citations
11

412 Citations

Citation Type

Citation Type

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The effects of a Philadelphia adult smoking-cessation media campaign targeting using help in ad taglines were analyzed from March to November 2012 and there was no evidence of population-level campaign effects on use of help. Expand
Effects of Smoking Cessation Media and Community Campaigns in Taiwan
TLDR
The implementation of the national smoking cessation campaign through media and community programs was effective in increasing smokers’ awareness of cessation services, quit attempts, and intention to quit. Expand
▸ Tobacco ▸ Tobacco control ▸ Cigarette * ▸ Smok * ▸ Tobacco use
To cite: Atusingwize E, Lewis S, Langley T. Tob Control Published Online First: [please include Day Month Year] doi:10.1136/ tobaccocontrol-2014051579 ABSTRACT Background International evidence shows… Expand
Mass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidence
Mass media campaigns can be used to communicate public health messages at the population level. Although previous research has shown that they can influence health behaviours in some contexts, there… Expand
Assessing impact of anti tobacco mass media campaigns
  • 2017
For considerable time now, mass media sources have been used for advocating tobacco cessation. Responses from 1010 tobacco users were studied to determine impact of mass media campaigns on the… Expand
Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial
TLDR
The effectiveness of a higher dose for engaging non-smokers and further increasing quit attempts among smokers, especially African-Americans is demonstrated. Expand
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References

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