Mass media campaigns to promote smoking cessation among adults: an integrative review

@article{Durkin2012MassMC,
  title={Mass media campaigns to promote smoking cessation among adults: an integrative review},
  author={S. Durkin and E. Brennan and M. Wakefield},
  journal={Tobacco Control},
  year={2012},
  volume={21},
  pages={127 - 138}
}
  • S. Durkin, E. Brennan, M. Wakefield
  • Published 2012
  • Medicine
  • Tobacco Control
  • Objective This review summarises the impact of mass media campaigns on promoting quitting among adult smokers overall and for subgroups; the influence of campaign intensity and different channels; the effects of different message types. Methods The present work updates two reviews published in 2008 by searching databases using a standard search string. Articles in languages other than English were excluded, as well as letters and editorials. Screening of abstracts yielded 194 potentially… CONTINUE READING
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