Mass media as an HIV-prevention strategy: using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth.

@article{Romer2009MassMA,
  title={Mass media as an HIV-prevention strategy: using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth.},
  author={Daniel Romer and S. R{\"o}dner Sznitman and Ralph DiClemente and Laura F Salazar and Peter A. Vanable and Michael P Carey and Michael Hennessy and Larry Brown and Robert F. Valois and Bonita F. Stanton and Thierry Fortune and Ivan Juzang},
  journal={American journal of public health},
  year={2009},
  volume={99 12},
  pages={2150-9}
}
The evidence base and theoretical frameworks for mass media HIV-prevention campaigns in the United States are not well-developed. We describe an intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the… CONTINUE READING