Mass Customization Part I : Definition , levels and success factors

@inproceedings{SilveiraMassCP,
  title={Mass Customization Part I : Definition , levels and success factors},
  author={Giovani J. C. da Silveira}
}
Mass Customization relates to the ability to provide individually-designed products and services to every customer through high process flexib ility and integration. Mass customization has been identified as a competitive advantage strategy by an increasing number of companies. This paper surveys the literature on mass customization. Differences between… CONTINUE READING