Masked priming effect reflects evidence accumulated by the prime.

@article{Kinoshita2010MaskedPE,
  title={Masked priming effect reflects evidence accumulated by the prime.},
  author={Sachiko Kinoshita and Dennis Norris},
  journal={Quarterly journal of experimental psychology},
  year={2010},
  volume={63 1},
  pages={194-204}
}
In the same-different match task, masked priming is observed with the same responses but not different responses. Norris and Kinoshita's (2008) Bayesian reader account of masked priming explains this pattern based on the same principle as that explaining the absence of priming for nonwords in the lexical decision task. The pattern of priming follows from the way the model makes optimal decisions in the two tasks; priming does not depend on first activating the prime and then the target. An… CONTINUE READING