• Corpus ID: 148872581

Marshall McLuhan’s Theory of Communication: The Yegg

@article{Mcluhan2008MarshallMT,
  title={Marshall McLuhan’s Theory of Communication: The Yegg},
  author={Eric Mcluhan},
  journal={Global media journal},
  year={2008},
  volume={1},
  pages={25-43}
}
In this paper the methodological implications arising from Marshall McLuhan’s classic refrains—“I don’t have A Theory of Communication” and “I don’t use theories in my work”—are discussed. Absent a theory, the other way to work is by observation and investigative technique: first the evidence; then later, much later, the theory—if indeed one is necessary by then. Without a theory as a guide McLuhan was influenced by artists and poets in developing the analytical and conceptual tools he relied… 
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