Marketizing higher education : neoliberal strategies and counter-strategies Book Section

  title={Marketizing higher education : neoliberal strategies and counter-strategies Book Section},
  author={Les Levidow},
As part of that long-standing conflict, marketization tendencies have a long history. Student numbers have increased, while teaching has been under-resourced and so appears as an 'inefficiency' problem, to be solved by standardizing curricula. Knowledge has been packaged in textbook-type formats, so that students become customers for products. As a US critic once remarked, 'the various universities are competitors for the traffic in merchantable instruction' (Veblen, 1918: 65). 

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