Marketizing Hindutva: The state, society, and markets in Hindu nationalism

  title={Marketizing Hindutva: The state, society, and markets in Hindu nationalism},
  author={Priya Chacko},
  journal={Modern Asian Studies},
  pages={377 - 410}
  • P. Chacko
  • Published 26 October 2018
  • Sociology
  • Modern Asian Studies
Abstract The embrace of markets and globalization by radical political parties is often taken as reflecting and facilitating the moderation of their ideologies. This article considers the case of Hindu nationalism, or Hindutva, in India. It is argued that, rather than resulting in the moderation of Hindu nationalism, mainstream economic ideas are adopted and adapted by its proponents to further the Hindutva project. Hence, until the 1990s, the Hindu nationalist political party, the Bharatiya… 
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