Marketingový průzkum trhu pro pobočku DHL v Hradci Králové

  title={Marketingov{\'y} průzkum trhu pro pobo{\vc}ku DHL v Hradci Kr{\'a}lov{\'e}},
  author={Lubor Řeh{\'a}k},
This master paper is rated for marketing research of market of courier s service for the DHL company in Hradec Kralove. In the first chapter there are described couriers service, their action in the world and in the Czech Republic. Next chapter contains the presentation of DHL company. Theoretic knowledge of marketing research are recapitulated the next part of this paper. The last chapter deals with the purpose marketing research of couriers services for company DHL. It contains formal… CONTINUE READING