• Corpus ID: 167055082

Marketing to the generations

@inproceedings{Williams2009MarketingTT,
  title={Marketing to the generations},
  author={Ailsa Williams},
  year={2009}
}
Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying behaviors. Accordingly, many companies are reaching out to multi-generational consumers and trying to understand and gain the attention of these diverse buyers. Multi-generational marketing is the practice of appealing to the unique needs and behaviors of individuals within more than one specific generational group, with a generation being a group of… 
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