Marketing to Healthy Lifestyle Consumers: An Analysis of Demographic and Social Cognitive Factors

Abstract

Individuals who adopt a healthy lifestyle are excellent customers for health-related offerings. The present study represents the first attempt to examine group differences between “high active” and “low active” exercisers in demographic and social cognitive characteristics which aims to provide useful insights to marketers in segmenting markets, targeting… (More)

Topics

7 Figures and Tables

Slides referencing similar topics