Marketing the academic library with online social network

@inproceedings{Chan2012MarketingTA,
  title={Marketing the academic library with online social network},
  author={Christopher Chan},
  year={2012}
}
Facebook is now a ubiquitous part of the lives of many university students across the world. The libraries that serve them now have an opportunity to leverage this online social network to promote their services and resources. However, the effectiveness of a library’s efforts in this area will depend greatly on the number of connections it can make between its users and its Facebook presence. Building on a previous investigation that suggested online advertising might be a cost-effective way to… CONTINUE READING

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