Marketing strategy based on customer behaviour for the LCD-TV

@inproceedings{Chiu2006MarketingSB,
  title={Marketing strategy based on customer behaviour for the LCD-TV},
  author={Yu-Jing Chiu and Hsiao-Chi Chen and Tzeng Gwo-Hshiung and Joseph Z. Shyu},
  year={2006}
}
Manufacturers of LCD-TV tend to focus on technology with little consideration for customer needs. We have researched customer behaviour in order to learn more about customer needs in an effort to reduce the gap between technology and customer needs. Customer behaviour is defined in this study as buying behaviour. The traditional concept of marketing strategy is not multi-dimensional, so we employed the Decision Making Trial and Evaluation Laboratory (DEMATEL) method. The DEMATEL method is used… CONTINUE READING

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