Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application.

@article{Loubeau1998MarketingRA,
  title={Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application.},
  author={Patricia R Loubeau and Robert T. Jantzen},
  journal={Marketing health services},
  year={1998},
  volume={18 1},
  pages={12-7}
}
Virtually unheard of in health care 30 years ago, marketing research by hospitals is expanding at a notable rate, particularly among larger institutions located in highly competitive urban markets. Research applications are particularly pronounced at for-profit institutions, those heavily involved in managed care programs, and hospitals that are part of an integrated delivery system. However, the majority of hospital administrators surveyed indicated they do not invest in marketing research to… CONTINUE READING

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