Marketing public sector services: Concepts and characteristics

@inproceedings{Butler1995MarketingPS,
  title={Marketing public sector services: Concepts and characteristics},
  author={Patrick Butler and Neil Collins},
  year={1995}
}
There is an ongoing debate on the relevance and role of marketing in the changing public sections of Western democracies. Public service organizations are increasingly turning to marketing professionab as “managerialism” takes over “administration”. This article argues that the marketing community must dearly conceptualize the public sector as a marketing context if it is to operate effectively within it. The distinctive aspects of the public sector which impact upon marketing are addressed by… CONTINUE READING

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