Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce

T. Aichner; Abdel Monim Shaltoni

DOI:10.1080/09593969.2017.1364658

Corpus ID: 169024657

Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce

@article{Aichner2018MarketingOS,
  title={Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce},
  author={T. Aichner and Abdel Monim Shaltoni},
  journal={The International Review of Retail, Distribution and Consumer Research},
  year={2018},
  volume={28},
  pages={115 - 136}
}

T. Aichner, Abdel Monim Shaltoni

Published 2018

Business

The International Review of Retail, Distribution and Consumer Research

Abstract This article contains an exploration of the needs, preferences and concerns of consumers with disabilities (CwD) considering their acquisition of specialised products and services. An exploratory survey among 215 Italian citizens was carried out, all of whom are dealing with some type of disability. Quantitative and qualitative data were used to generate insight into CwD buying preferences and the difficulties associated with finding what they want/need. The results are presented under… CONTINUE READING

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