Marketing of academic health libraries 2.0: a case study

  title={Marketing of academic health libraries 2.0: a case study},
  author={Manika Lamba},
  journal={Library Management},
  • Manika Lamba
  • Published 11 March 2019
  • Business
  • Library Management
Purpose The advent of Web 2.0 in libraries persuades the librarians to adopt new ways to communicate, determine, and satisfy the needs of the users. The paper aims to discuss this issue. Design/methodology/approach A 30-question questionnaire was given to 30 undergraduate medical students of Vardhman Mahavir Medical College and a 10-question questionnaire was given to the librarian, to find out: the marketing and promotional strategies employed by the library; determine the awareness and… 
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    Health information and libraries journal
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Data prohibits a reliable estimate of the relative frequency of implemented Web 2.0 services, so a systematic review is recommended to assess the effectiveness of such services.
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    Medical reference services quarterly
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The idea that marketing is an element in many of the things that librarians already do is reinforced, and a list of suggested marketing strategies intended to remind administrators, physicians, and other customers that they have libraries in their organizations is included.
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