Marketing of academic health libraries 2.0: a case study

@article{Lamba2019MarketingOA,
  title={Marketing of academic health libraries 2.0: a case study},
  author={Manika Lamba},
  journal={Library Management},
  year={2019}
}
  • Manika Lamba
  • Published 11 March 2019
  • Business
  • Library Management
Purpose The advent of Web 2.0 in libraries persuades the librarians to adopt new ways to communicate, determine, and satisfy the needs of the users. The paper aims to discuss this issue. Design/methodology/approach A 30-question questionnaire was given to 30 undergraduate medical students of Vardhman Mahavir Medical College and a 10-question questionnaire was given to the librarian, to find out: the marketing and promotional strategies employed by the library; determine the awareness and… 
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