Marketing good works: new trends in how interest groups recruit supporters

@inproceedings{LeesMarshment2003MarketingGW,
  title={Marketing good works: new trends in how interest groups recruit supporters},
  author={Jennifer Lees-Marshment},
  year={2003}
}
  • Jennifer Lees-Marshment
  • Published 2003
  • Economics
  • Charities or interest groups need to attract supporters, who offer both financial support and participation, to achieve their overall goal of influencing public affairs. They can use political marketing to help them attract and retain such supporters. Existing literature indicates they use marketing techniques such as direct mail to communicate to potential new supporters, but new research has discovered that the influence of political marketing is much more comprehensive. The most effective… CONTINUE READING

    Create an AI-powered research feed to stay up to date with new papers like this posted to ArXiv