Marketing foods to children through product packaging: prolific, unhealthy and misleading

  title={Marketing foods to children through product packaging: prolific, unhealthy and misleading},
  author={Kaye Mehta and Clare L Phillips and Paul Russell Ward and John Coveney and Elizabeth Handsley and Patricia Carter},
  journal={Public Health Nutrition},
  pages={1763 - 1770}
Abstract Objective To investigate marketing techniques used on the packaging of child-oriented products sold through supermarkets. Design Food and beverage products which met criteria for ‘marketed to children’ were recorded as child-oriented. The products were analysed for food categories, nutritional value, and type and extent of marketing techniques used. Setting A major supermarket chain in Adelaide, South Australia. Subjects Child-oriented food and beverage products. Results One hundred… 

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