Marketing and economic development: Implications for emerging economies

@inproceedings{Cannon2000MarketingAE,
  title={Marketing and economic development: Implications for emerging economies},
  author={Hugh M. Cannon and Attila Yaprak},
  year={2000}
}
This chapter argues for the relative importance of marketing institutions in stimulating economic development in emerging (‘developing’ or ‘transition’) economies. Furthermore, it argues that in situations where marketing institutions are allowed to freely operate, the particular institutions that are most important will depend on the stage of economic development. To illustrate, this paper develops an historical framework for understanding marketing development, providing a body of theory that… CONTINUE READING