Marketing acceptance in small and medium sized hospitals.

Abstract

Although the delivery of health care has changed radically in the past few years, administrators of smaller hospitals continue to rely on old methods for marketing their services. This article, the results of a survey conducted to determine marketing acceptance in small and medium sized hospitals, indicates that up-to-date marketing practices have yet to… (More)

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Cite this paper

@article{Mackesy1985MarketingAI, title={Marketing acceptance in small and medium sized hospitals.}, author={Richard Mackesy}, journal={Health care strategic management}, year={1985}, volume={3 11}, pages={19-22} }