Corpus ID: 167028747

Marketing a propagace koncertní instituce

@inproceedings{Kubov2011MarketingAP,
  title={Marketing a propagace koncertn{\'i} instituce},
  author={Jana Kub{\'a}{\vc}ov{\'a}},
  year={2011}
}
  • Jana Kubáčová
  • Published 2011
  • Business
  • This bachelor thesis, entitled ?Marketing and promotion of a Philharmonic Orchestra?, deals with the function of marketing with the focus on communication channels in the Bohuslav Martinů Philharmonic Orchestra in Zlin. The goal of the work is to evaluate the marketing of the institution, namely the means of promotion that the philharmonic uses for communication with customers and with partners from the media. On the basis of this evaluation, this work aims to propose new communication elements… CONTINUE READING

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