Marketing Vegetables in Elementary School Cafeterias to Increase Uptake.

  title={Marketing Vegetables in Elementary School Cafeterias to Increase Uptake.},
  author={Andrew S. Hanks and David R. Just and Adam Brumberg},
  volume={138 2}
OBJECTIVES Children do not eat enough servings of vegetables, underscoring the need for effective interventions encouraging this behavior. The purpose of this research was to measure the impact that daily exposure to branded vegetable characters has on vegetable selection among boys and girls in elementary schools. METHODS In a large urban school district, 10 elementary schools agreed to participate in the study. They were randomly assigned to a control condition or 1 of 3 treatment… CONTINUE READING
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