Marketing Strategy – components, effectiveness & importance of pricing – especially, in relation to emerging markets like India

  title={Marketing Strategy – components, effectiveness \& importance of pricing – especially, in relation to emerging markets like India},
  author={U. Rai and Rahul Gupta Choudhury},
  journal={IOSR Journal of Business and Management},
Marketing-Mix, specifically the 4P’s, has long been recognized as the most important marketing decision for a business organization. This study has the objective of investigating whether the price component of the 4P’s is the most important strategic factor in determining the success or failure of firms in emerging markets like India. For this purpose, three major industries of automobiles, FMCG products, and consumer durables were considered. These industries are diametrically opposite to each… Expand

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