Marketing Placebo Effects – From Behavioral Effects to Behavior Change?

@article{Enax2015MarketingPE,
  title={Marketing Placebo Effects – From Behavioral Effects to Behavior Change?},
  author={Laura Enax and Bernd Weber},
  journal={Journal of Agricultural & Food Industrial Organization},
  year={2015},
  volume={13},
  pages={15 - 31}
}
Food decisions occur very frequently and are influenced by a variety of individual as well as contextual factors. Physical product attributes, including for example, caloric density, water content and sweetness are important drivers of food choice and preferences. However, food products are usually not evaluated solely based on their nutritional content. In addition, most products are packaged and carry abstract attributes, such as quality claims, and brand names. Critically, these product… CONTINUE READING

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