• Corpus ID: 54817400

Marketing Mix Modelling and Return on Investment PM Cain Taken from : Integrated Brand Marketing and Measuring returns

@inproceedings{Cain2010MarketingMM,
  title={Marketing Mix Modelling and Return on Investment PM Cain Taken from : Integrated Brand Marketing and Measuring returns},
  author={PM Cain and Philip J. Kitchen},
  year={2010}
}
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