Marketing Intelligence for Top Management

@article{Kelley1965MarketingIF,
  title={Marketing Intelligence for Top Management},
  author={William Thomas Kelley},
  journal={Journal of Marketing},
  year={1965},
  volume={29},
  pages={19 - 24}
}
  • W. T. Kelley
  • Published 1 October 1965
  • Business
  • Journal of Marketing
A number of large companies already have marketing intelligence departments, and others are planning to activate them. What lies behind this recent development in marketing management? What is meant by “marketing intelligence”? How does a company organize for it, and what benefits may be derived from it? Here is the rationale behind this new staff function of business. 

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