Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

@article{Lies2019MarketingIA,
  title={Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing},
  author={J. Lies},
  journal={Int. J. Interact. Multim. Artif. Intell.},
  year={2019},
  volume={5},
  pages={134-144}
}
  • J. Lies
  • Published 2019
  • Computer Science
  • Int. J. Interact. Multim. Artif. Intell.
  • This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, marketing intelligence as social engineering techniques are described. The review ranges from digital IT- and big data marketing until marketing 5.0 as digitalized trust marketing. The multiplicity of applications and interdependencies of the digital and social techniques… CONTINUE READING
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