Marketing Intelligence: Antecedents and Consequences

@inproceedings{Vishnoi2020MarketingIA,
  title={Marketing Intelligence: Antecedents and Consequences},
  author={Sushant Kumar Vishnoi and Teena Bagga},
  year={2020}
}
Contemporary business organizations are consistently innovating their data generation. analysis and dissemination capabilities for bringing efficiency and effectiveness in their operations. Incorporating strategic marketing intelligence can provide top management a new approach of improving business performance and brand positioning strategies. Similarly, tactical intelligence can enhance business value by developing customer insights and customer loyalty. This research paper presents a… 

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