Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

@article{Jahdi2009MarketingCA,
  title={Marketing Communications and Corporate Social Responsibility (CSR): Marriage 
of Convenience or Shotgun Wedding?},
  author={Khosro S. Jahdi and Gaye Açikdilli},
  journal={Journal of Business Ethics},
  year={2009},
  volume={88},
  pages={103-113}
}
  • Khosro S. Jahdi, Gaye Açikdilli
  • Published 2009
  • Economics
  • Journal of Business Ethics
  • This paper aims to examine the role(s) that the various vehicles of marketing communications can play with respect to communicating, publicising and highlighting organisational CSR policies to its various stakeholders. It will further endeavour to evaluate the impact of such communications on an organisation’s corporate reputation and brand image. The proliferation of unsubstantiated ethical claims and so-called ‘green washing’ by some companies has resulted in increasing consumer cynicism and… CONTINUE READING
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