• Corpus ID: 199826001

Marketing Approaches to Pop Up Stores: An Exploration of Social Networking

  title={Marketing Approaches to Pop Up Stores: An Exploration of Social Networking},
  author={Ruth Marciniak and Corinna Budnarowska},
Internet and mobile technologies are redefining how retailers promote themselves to consumers. For instance, over recent years, the high street has witnessed the phenomenon of ‘pop up stores’, which rely on social network sites (SNS) and text messaging to inform consumers of their presence. In essence, they are retail stores that open up at empty retail locations for a temporary period of time and then disappear. The purpose of this paper is to describe this trend in terms of which retailers… 

Tables from this paper

Pop-up fashion stores: a clue to invigorate brands
The purpose of this paper is to offer a descriptive study of the main reasons for which retail brands in Madrid create ephemeral shopping experiences. The methodological approach consisted of five
Pop-up stores as a foreign operation mode for retailers
Purpose: The purpose of this research is (1) to describe the characteristics of a pop-up store in an international context, (2) to investigate the motives for its choice and (3) to analyse how it is
Temporary retail in fashion system: an explorative study
Purpose – The purpose of this paper is to provide a very preliminary typology of fashion short‐term stores, with particular reference to the fashion sector in Italy.Design/methodology/approach – The
Pop-Up Retail as an Enhancer of the City Brand - A Marketing Plan for Porto
This research is about how pop-up retail can be the driver of a city brand on the road to international competitiveness for the attraction of people, businesses and investment. There is a study about
Pop-up stores and the international development of retail networks
Pop-up retail is a temporary retail space, intentionally opened for a short period of time (Niehm & al. 2007). Since the pioneering action of the Japanese high end fashion brand retailer Comme Des
The growing permanence of pop-up outlets within the international location strategies of fashion retailers
Purpose The purpose of this paper is threefold: first, to establish the role of the pop-up store within the international location strategy of fashion retailers, second, to identify the factors
Entrepreneurial Marketing is a marketing activity conducted by small and medium-sized enterprises with an entrepreneurial approach. The Businessmen who able to respond market conditions quickly and
Defining Pop-up Stores
  • Ghalia Boustani
  • Business
    Journal of Business & Retail Management Research
  • 2021
Purpose of the research: The purpose of this paper is to define pop-up stores. Design/Methodology: Adopting an exploratory research design, semi-structured interviews and field observations were
Ease or excitement? Exploring how concept stores contribute to a retail portfolio
The study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store
The characteristics of types and annual trends of pop-up fashion stores - Focused on domestic cases -
Contemporary fashion companies have been planning marketing strategies that can promote brands and products more effectively for satisfying consumers’ increasingly diversified needs. For this reason,


Internet-induced marketing techniques: Critical factors in viral marketing campaigns
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and
Online Social Networks and Insights into Marketing Communications
ABSTRACT Even though online social network services have become enormously popular among general public, there is a laxity of empirical investigations on the individual's level in this domain. This
Word of mouth as a promotional tool for turbulent markets
Word‐of‐mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through
Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives
The purpose of this paper is to critically explore the construct of entrepreneurial marketing (EM). This term is used as an integrative conceptualization that reflects such alternative perspectives
Evolving to a New Dominant Logic for Marketing
Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible
An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Purpose – This paper aims to test hypothesized relationships of consumer need for uniqueness, attention to social comparison information, status consumption, and role‐relaxed consumption with opinion
Information Sensitive Consumers and Market Information
Past research on consumer information has emphasized the effects of informed consumers on the provision of goods by sellers. These comprise supply-side effects. This paper examines the effects of
The buzz on buzz.
  • R. Dye
  • Business
    Harvard business review
  • 2000
Buzz is increasingly the result of shrewd marketing tactics in which companies seed a vanguard group, ration supplies, use celebrity endorsements, leverage the power of lists, and initiate grassroots marketing, writes Renée Dye.
Fashion change and fashion consumption: the chaotic perspective
Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
guerilla marketing easy and inexpensive strategies for guerilla marketing easy and inexpensive strategies for making big profits from your small business jay conrad levinson jeannie levinson amy