Marketing ‘Garibaldi panoramas’ in Britain (1860–1864)

  title={Marketing ‘Garibaldi panoramas’ in Britain (1860–1864)},
  author={Marcella Pellegrino Sutcliffe},
This paper maps the UK itineraries of Garibaldi panoramas from the liberation of the South, in 1860, to Garibaldi's visit to London, in 1864. Garibaldi panoramas’ initial fortunes stemmed from the marketing impresarios’ ability to harness the potential of a form of spectacle that drew its content subject from the accounts of the extraordinary events unrolling in Italy, reported in the press. The paper shows that, while the popularity of the genre reached its peak in early 1861, this rapidly… CONTINUE READING