Marketing: Part 4 of 4. Using quality assurance to promote the generic role.

Abstract

Unless customers--purchasers, providers and the public--can identify the benefits of the health visiting service they are unlikely to see it as a priority provision, warns Joy Notter. In the fourth and final article in this series, she examines the role of quality and quality assurance in a marketing strategy to sell health visiting services. 

Figures and Tables

Sorry, we couldn't extract any figures or tables for this paper.