Market segments based on the dominant movement patterns of tourists Jianhong ( Cecilia )

@inproceedings{Xia2015MarketSB,
  title={Market segments based on the dominant movement patterns of tourists Jianhong ( Cecilia )},
  author={Xia and Fiona Evans and Katrina Spilsbury and Vic Ciesielski and Colin Arrowsmith and Graeme Wright},
  year={2015}
}
This paper presents an innovative method for tourist market segmentation-based on dominant movement patterns of tourists; that is, the travel sequences or patterns used by tourists most frequently. There were three steps to achieve this goal. In the first step, general log-linear models were adopted to identify the dominant movement patterns, while the… CONTINUE READING