Market orientation and performance in the hospital industry.

@article{Raju1995MarketOA,
  title={Market orientation and performance in the hospital industry.},
  author={Prof B. S. N. Raju and Subhash C. Lonial and Yash P. Gupta},
  journal={Journal of health care marketing},
  year={1995},
  volume={15 4},
  pages={
          34-41
        }
}

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