Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs

@inproceedings{NavarroGarca2016MarketIE,
  title={Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs},
  author={Antonio Navarro-Garc{\'i}a and Marta Peris-Oritz and Ram{\'o}n Barrera-Barrera},
  year={2016}
}
Purpose This paper has two objectives in the area of industrialised small- and medium-sized industrial company (SME) export activity. First, it responds to the gap in the literature on the role of market intelligence in the interrelations between perceived psychic distance, marketing mix decisions and export performance. The second objective concerns the influence of resource heterogeneity (size and export department) in the proposed model. Design/methodology/approach… CONTINUE READING

Figures and Tables from this paper.

Citations

Publications citing this paper.

References

Publications referenced by this paper.
SHOWING 1-10 OF 85 REFERENCES

Executive insights: managerial judgment of export performance

T. K. Madsen
  • Journal of International Marketing,
  • 1998
VIEW 4 EXCERPTS
HIGHLY INFLUENTIAL

Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

A. Navarro, F. Losada, E. Ruzo, J. A. Diez
  • Journal of World Business,
  • 2010
VIEW 5 EXCERPTS
HIGHLY INFLUENTIAL