Market-focused Resources, Competitive Positioning and Firm Performance

  title={Market-focused Resources, Competitive Positioning and Firm Performance},
  author={Graham Hooley and Gordon E. Greenley and John C. Fahy and John W. Cadogan},
  journal={Journal of Marketing Management},
  pages={503 - 520}
The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda. 

Factors Influencing Export Intermediaries’ CompetitiveStrategies and Performance: A Conceptual Paper

Export performance has been extensively studied from the perspective of manufacturers and SMEs product strategies in foreign markets, with recent attention toward the importance of export/import

Relationships between Innovation Capabilities, Business Performance, Marketing Performance and Financial Performance: A Literature Review

Innovation is one of the basic component use by the corporate as a stretegy to improve productive manufacturing processes, to be able to compete in the market and to establish good reputation to gain


The paper presents an empirical examination of the relationship of an organization's market orientation to the growth strategy employed within firms. A sample of chief executive officers in the

Research on the Competitive Advantage of the Firm

This chapter introduces the notion of competitive advantage in multiple research perspectives of the dominant strategic management schools, and references the academic discourse on the fundamental

Business strategy and marketing : the positioning versus resource-based dichotomy and the way forward

This paper explores the relationship that exists between business strategy and marketing strategy and how the latter may contribute towards the development of an integrated and systemic approach to


This research examines how competitive positioning influences target selection of corporate acquisitions. Nowadays, the technological acquisition is considered as an important method to access to n...

Competitive Positioning Strategies of Companies in Bosnia and Herzegovina and Their Effect on Business Performance

The paper attempts to offer answers related to the development of competitive positioning strategies in companies in Bosnia and Herzegovina, as well as to detect the effect of the factors under

Export Marketing Resources and Their Performance Implications: A Framework and Empirical Analysis

Why some firms perform better than others is a central question in business research. Since the mid 1980s, the dominant paradigm relating to this issue is the resource-based view of the firm (RBV).

Integration of customer relationship management: status quo and implications for research and practice

This paper assesses the state‐of‐the‐art research on CRM integration. After introducing the concepts of customer relationship management (CRM) and integration, it argues that CRM integration is vital

Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View

In many publications on service management and marketing, the customer is said to be an important resource of the service firm. This is not surprising, since a basic characteristic of services is the



Competitive positioning and the resource-based view of the firm

Two apparently contradictory paradigms have come to dominate the strategic management literature over the last decade. The resource-based view (RBV) of the firm seeks to explain sustainable

Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

The purpose of competitive strategy is to achieve a sustainable competitive advantage (SCA) and thereby enhance a business's performance. The authors focus on the distinctive organizational skills

Marketing Capabilities and Firm Performance: A Hierarchical Model

The resource based theory of the firm (RBV) is briefly reviewed together with its recent application in the marketing literature. Significant contributions by Webster (1992) and Day (1994) are

The cornerstones of competitive advantage: A resource‐based view

This paper elucidates the underlying economics of the resource-based view of competitive advantage and integrates existing perspectives into a parsimonious model of resources and firm performance.

Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework

In the last 10 years new theories of superior business performance have emerged from the work of marketing, strategy, organizational theory and economics scholars. These new perspectives, known under

Firm Resources and Sustained Competitive Advantage

Understanding sources of sustained competitive advantage has become a major area of research in strategic management. Building on the assumptions that strategic resources are heterogeneously

The Development and Impact of Marketing Capabilities in Central Europe

The industrial organisation and evolutionary economics traditions in international business and the resource-based view of the firm in strategic management provide a rich and related set of


Using a representative model from each paradigm, it is found that both sets of factors are significant determinants of firm performance and that organizational factors explain about twice as much variance in profit rates as economic factors.

Market Orientation: The Construct, Research Propositions, and Managerial Implications

The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on the subject and

Strategic assets and organizational rent

We build on an emerging strategy literature that views the firm as a bundle of resources and capabilities, and examine conditions that contribute to the realization of sustainable economic rents.