Market-focused Resources, Competitive Positioning and Firm Performance

@article{Hooley2001MarketfocusedRC,
  title={Market-focused Resources, Competitive Positioning and Firm Performance},
  author={G. Hooley and Gordon E. Greenley and J. Fahy and John W. Cadogan},
  journal={Journal of Marketing Management},
  year={2001},
  volume={17},
  pages={503 - 520}
}
  • G. Hooley, Gordon E. Greenley, +1 author John W. Cadogan
  • Published 2001
  • Business
  • Journal of Marketing Management
  • The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda. 
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